Lawsuit on Simply Orange Juice

Cloudy with a Chance of Lawsuit: Unpacking the Simply Orange Juice Controversy

Picture this: you reach for a carton of Simply Orange juice, drawn in by its promise of “100% pure squeezed orange juice” and the wholesome image of sunshine-kissed oranges. But what if that sunshine came with a side of legal shade? That’s the current situation surrounding Simply Orange, with a class-action lawsuit alleging deceptive marketing practices. So, what’s the juice on this juicy drama?

The Core of the Claim: The lawsuit, filed in December 2022, targets “Simply Tropical Juice,” a blend of orange, pineapple, lemon, and mango. The key accusation? Misleadingly labeling the product as “all-natural” while allegedly containing PFAS, also known as “forever chemicals.” These chemicals, linked to potential health concerns, raise eyebrows when juxtaposed with the brand’s “natural” image.

Deception in a Carton? The lawsuit argues that by using terms like “natural” and “simply,” the company implies a product free of synthetic ingredients, which PFAS are considered. This, they claim, entices health-conscious consumers willing to pay a premium for “natural” options. The question lingers: is Simply Orange playing fast and loose with the truth, or is this just a misunderstanding of labeling regulations?

The Company’s Defense: Coca-Cola, the owner of Simply Orange, counters that “simply” refers to the ingredients and processing, not an absence of all incidental substances. They argue that PFAS are present in trace amounts within some of the natural ingredients themselves, not added directly. Additionally, they point out that FDA regulations may exempt such incidental traces from disclosure.

The Verdict is Still Out: As of February 2024, the case is ongoing. Coca-Cola filed a motion to dismiss, but the court has yet to rule. Whether the “simply” label holds water or the lawsuit squeezes out a settlement remains to be seen.

But Wait, There’s More! This case highlights the complexities of food labeling and consumer expectations. What constitutes “natural”? Should incidental traces be disclosed? These are questions with far-reaching implications beyond the orange groves of Simply Orange.


Is Simply Orange juice bad for you?

While the lawsuit raises concerns, no definitive health risks have been linked to the specific levels of PFAS found in Simply Orange juice.

What other Simply Orange products are affected?

The lawsuit currently only targets “Simply Tropical Juice.”

What if I bought Simply Tropical Juice?

You can’t join the lawsuit individually, but it may proceed as a class action representing all affected consumers.

What happens if the lawsuit is successful?

Depending on the outcome, consumers could receive compensation or the labeling could be changed.

Should I stop drinking Simply Orange juice?

Ultimately, the decision is yours. Weigh the information available and make an informed choice.

What does this mean for other “natural” products?

This case could set a precedent for how “natural” claims are regulated and labeled in the future.


Forbes Advisor:
Lawsuit Information Center:
Miami Herald: <invalid URL removed>

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